Monday, March 26, 2012

The Complete User's Guide To the Amazing Amazon Kindle 2: Tips, Tricks, & Links To Unlock Cool Features & Save You Hundreds on Kindle Content [Paperback] review


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Creating Vista Gadgets: Using HTML, CSS and JavaScript with Examples in RSS, Ajax, ActiveX (COM) and Silverlight [Paperback]


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Sunday, March 25, 2012

Green Gadgets For Dummies [Paperback] price


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Google Apps Hacks [Paperback]


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Born in 1977, Philipp Lenssen is a web developer, blogger and author from Germany. Since 2003, Philipp runs Google Blogoscoped at blogoscoped.com, a daily news source started in Malaysia covering all things Google, from Gmail, Orkut and web search to Google Docs, usability issues, YouTube and everything in-between. The blog also spawned a book called 55 Ways to Have Fun With Google. Philipp likes to tinker with programming, drawing, writing and game design, and has a special interest in the intersections among those areas.






Saturday, March 24, 2012

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty [Paperback] review


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"a solid launching point into the world of online marketing...For any business owner or marketing manager looking to catch up with the latest cultural trends, 'Digital Engagement' provides a one-stop shop for every new tool, trend or fad the Internet has to offer." --Houston Business Journal

"The nice thing about this book is that it provides enough information to get you started with a topic and links to online resources or tools to help you do it, but it doesn't overwhelm you with theory or numbers. Case studies included throughout show you how effective a strategy can be or how it can backfire." --Online Magazine
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to:

stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition

Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.






Friday, March 23, 2012

iPhone: The Missing Manual: Covers the iPhone 3G [Paperback]


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Written by New York Times columnist and Missing Manual series creator David Pogue, this first-to-market update shows readers and tire kickers everything they need to know to get the most out of their new Apple iPhone. As beautiful as the product it covers, this full-color book helps readers accomplish everything from Web browsing to watching videos.
Author David Pogue’s iPhone 2E Tips
The beauty of the new iPhone 3G is that you don’t need one. Almost all of the juicy stuff actually comes with the iPhone 2.0 software and the online App Store, both of which run perfectly well on the old iPhone as well. That, incidentally, is also the beauty of iPhone: The Missing Manual, 2nd Edition. It covers both the old and the new iPhones, because it covers the 2.0 software, the iPhone App Store, and so on. Here are a few of my favorite tips from the book:

1) At the top of the screen, little icons indicate how you’re connected to the Internet: an E for the vast but dog-slow AT&T Edge network, a 3G icon if you’re on the faster but limited-area AT&T third-generation network, and radiating signal bars if you’re on Wi-Fi. The tip here: The two cellular icons (E and 3G) disappear whenever you’re on Wi-Fi. That’s not a mistake. The iPhone assumes that Wi-Fi is faster and better than any cellular network, and if you’re on it, you don’t care about E or 3G (and it’s right).

2) Unfortunately, 3G is a battery hog. If you don’t see a 3G icon on your iPhone 3G’s status bar, then you’re not in a 3G hot spot, and you’re not getting any benefit from the phone’s 3G radio. By turning it off, you’ll double the length of your iPhone 3G’s battery power, from 5 hours of talk time to 10. To do so, from the Home screen, tap Settings->General->Network-> Enable 3G Off. Yes, this is sort of a hassle, but if you’re anticipating a long day and you can’t risk the battery dying halfway through, it might be worth doing. After all, most 3G phones don’t even let you turn off their 3G circuitry.

3) More ways to save power: turn off more features. In Settings, you can turn off Bluetooth; Wi-Fi; GPS; "push" data; and the cellphone radio. Each saves you another bit of power.

4) When typing on the on-screen keyboard, you can save time by deliberately leaving out the apostrophe in contractions like I’m, don’t, can’t, and so on. Type im, dont, cant, and so on. The iPhone proposes I’m, don’t, or can’t, so you can just tap the Space bar to fix the word and continue.

5) To produce an accented character (like é, ë, è, ê, and so on), keep your finger pressed on that key for 1 second. A palette of accented alternatives appears; slide onto the one you want. (Keys that sprout these alternative versions: E, Y, U, I, O, S, L, Z, C, N, ?, ', ", $, and !.)

6) Even if you’ve engaged the silencer switch on the side, the iPhone still sounds any alarm you’ve set. Good to know.

7) You probably already know that you can rearrange your Home screen, and even set up multiple Home screens (up to 9). Just hold your finger down on any one icon until they all begin to wiggle. Now you can drag them to rearrange them (even onto the Dock of four special icons at the bottom), or drag off to the right to create a new Home screen. And what if, in the process of downloading and then deleting new App store programs, you wind up with unsightly gaps on your Home screens? Here’s a quick way to consolidate them onto a smaller number of full Home screens, without gaps: tap Settings->General-> Reset->Reset Home Screen Layout. If you’d put 10 programs on each of four Home screens, you wind up with only two screens, each packed with 20 icons. Any leftover blank pages are eliminated.

8) If you come to the iPhone from another, lesser GSM phone, your phone book may be stored on its little SIM card instead of in the phone itself . In that case, you don’t have to retype all of those names and numbers to bring them into your iPhone. In Settings->Contacts, the new Import SIM Contacts button can do the job for you. (The results may not be pretty. For example, some phones store all address-book data in CAPITAL LETTERS.)

9) If you’ve indulged yourself by downloading some goodies from the App Store, then you may find yourself wondering where you’re supposed to adjust their preferences. Turns out they often get stashed away in a completely different program—in Settings. That’s where Apple encourages software authors to locate their own setting screens. For example, here’s where you can edit your screen name and password for the AIM chat program, change how many days’ worth of news you want the NY Times Reader to display, and so on.

10) Don’t type http://www or .com when entering Web addresses. Safari is smart enough to know that most Web addresses use that format—so you can leave all that stuff out, and it will supply them automatically. Instead of http://www.cnn.com, for example, just type cnn and hit Go.

11) Don’t type .net, .org, or .edu, either. Safari’s secret pop-up menu of canned URL choices can save you four keyboard-taps apiece. To see it, hold your finger down on the .com button. Then tap the common suffix you want.

12) The iPhone can now geotag the photos you take with it. Geotagging means, "embedding your latitude and longitude information into a photo when you take it." After all, every digital picture you’ve ever taken comes with its time and date invisibly embedded in its file; why not its location? So the good news is that the iPhone can geotag every photo you take. How you get to see this information, is a bit trickier. Once the photos are synced to your computer, you can view the geotag information in iPhoto (the Get Info command reveals latitude and longitude), Preview (the Inspector window shows a map), Picasa (use the Tools->Geotag menu to see the photo’s location in Google Earth). Unfortunately, the iPhone strips away the geotags whenever you send a photo by e-mail. That’s a good argument for using the free downloadable program AirMe instead of the iPhone’s built-in camera program. It avoids that geotag-stripping problem and many others.

David Pogue is the personal-technology columnist for the New York Times. Each week, he contributes a print column, an online column and an online video. His daily blog, "Pogue's Posts," is the Times's most popular blog.

David is also an Emmy award-winning tech correspondent for CBS News and a frequent guest on NPR's "Morning Edition." His trademark comic tech videos appear each Thursday morning on CNBC.

With over 3 million books in print, David is one of the world's bestselling how-to authors. He launched his own series of complete, funny computer books called the Missing Manual series, which now includes 60 titles.

David graduated summa cum laude from Yale in 1985, with distinction in Music, and he spent ten years conducting and arranging Broadway musicals in New York.

He's been profiled on both "48 Hours" and "60 Minutes."






Thursday, March 22, 2012

The Business of Android Apps Development: Making and Marketing Apps that Succeed [Paperback]


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Mark Rollins is a freelance technical writer, focused on today's most interesting technologies, especially Android. He has a degree in English. For more, visit writermarkrollins.blogspot.com.





Google Hacks: Tips & Tools for Finding and Using the World's Information [Paperback]


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Everyone loves Google, and it's the first place many people turn to locate information on the Internet. There's a big gap, though, between knowing that you can use Google to get advance information on your blind date and having a handle on the considerable roster of fact-finding tools that the site makes available. Google Hacks reveals--and documents in considerable detail--a large collection of Google capabilities that many readers won't have even been aware of. Want to find the best price on a pair of leg warmers? Try the Froogle price-searcher that's hidden within the Google site. Interested in finding weblog commentary about a particular subject? Tara Calishain and Rael Dornfest call your attention to the special Google syntaxes for that purpose. This book makes it clear that there's lots more to the Google site than typing in a few keywords and trusting the search engine to yield useful results.
If you're a programmer--or even just familiar with a HTML or a scripting language--Google opens up even further. A large part of Google Hacks concerns itself with the Google API (the collection of capabilities that Google exposes for use by software) and other programmers' resources. For example, the authors include a simple Perl application that queries the Google engine with terms specified by the user. They also document XooMLe, which delivers Google results in XML form. In brief, this is the best compendium of Google's lesser-known capabilities available anywhere, including the Google site itself. --David Wall

Topics covered: How to get the most from the Google search engine by using its Web-accessible features (including product searches, image searches, news searches, and newsgroup searches) and the large collection of desktop-resident toolbars available, as well as its advanced search syntax. Other sections have to do with programming with the Google API and simple "scrapes" of results pages, while further coverage addresses how to get your Web page to feature prominently in Google keyword searches. --This text refers to an out of print or unavailable edition of this title.
"All in all "Google Hacks" is a fun book to read through and to play with the examples to see what you get." Linux Magazine, September 2003 "In-dept details on getting the most from Google, including site optimisation and submission tips for Web developers." MacUser, December 12th 2003 --This text refers to an out of print or unavailable edition of this title.





Wednesday, March 21, 2012

OpenX Ad Server: Beginner's Guide [Paperback] review


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Murat Yilmaz
Murat Yilmaz is a software developer and online entrepreneur who lives in Moscow. He has over 10 years of experience in different IT fields including development of web-driven solutions, database, and OLAP systems and has worked in several international companies in Istanbul (Turkey), Anchorage (Alaska), and Moscow (Russia) as a consultant. He currently runs his own blog and online advertising network. He holds a bachelor's degree in Computer Science from Marmara University at Istanbul. He spends his free time playing progressive rock songs on a guitar and enjoys writing for his gadgets and technology blog at vubx.com





Reflective Teaching, Effective Learning: Instructional Literacy for Library Educators [Paperback] price


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Char Booth is E-Learning Librarian at the University of California at Berkeley. A 2007 ALA Emerging Leader and 2008 Library Journal Mover and Shaker, Char blogs about library futures, instructional design, and technology literacy. She advocates for the integration of pedagogical training in library education, informing user services through local research, creating library cultures of experimentation and assessment, and exploring open, accessible, and collaborative solutions to library sustainability. In 2009 Char published Informing Innovation: Tracking Student Interest in Emerging Library Technologies, and her writing can be found in publications such as Library Journal and Internet Reference Services Quarterly. She frequently presents and consults on teaching, instructional design, and technology effectiveness, and completed a Master's of Educational Technology at Ohio University in 2008, an MSIS at the University of Texas at Austin's School of Information in 2005, and a BA in History at Reed College in Portland, Oregon in 2001.





Tuesday, March 20, 2012

Microsoft Exchange Server 2007 For Dummies [Paperback]


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Exchange problems for solutions — see how to have better e-mail and meeting management
E-mail is essential but not especially exciting. Exchange Server 2007, however, does a super job of serving up e-mail plus a whole lot more, and this book shows you just how exciting that can be! Get the lowdown on Service Pack 1 enhancements and how to take full advantage of the security, reliability, and speed that Exchange Server 2007 provides.

Step by step — lay the groundwork by exploring what Exchange Server does, and then install and configure it

Pick and choose — assess your organization's needs to determine which edition of Exchange Server best meets them

You've got mail — consider how your users work with their mail and customize your setup to facilitate their needs

Lock 'em up — configure Exchange Server for the greatest level of security

Set it right — create settings for the most efficient interaction with clients, use multiple mailboxes, and view digital certificates

Customize — use templates and develop custom forms

Prepare for anything — troubleshoot your configuration, perform regular maintenance, and be able to recover from mail-specific problems

Open the book and find:

The new features of Service Pack 1

Choosing the correct edition of Exchange Server

How to use Exchange Management Console

Steps for the initial configuration

How to set up an offline address book

What it takes to manage resource scheduling and interactive calendars

How to monitor Exchange Server performance

Tips for troubleshooting databases, mail flow, performance, and more
John Paul Mueller is a technical editor and author who has written 81 books and more than 300 articles. He has covered topics from programming and operating systems to home security and accessibility, and has contributed to such publications as DevSource, asp.netPro, and InformIT.





Web Marketing For Dummies (For Dummies (Business & Personal Finance)) [Paperback]


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Can your business benefit from online marketing? Build your plan with help from a pro!
The web is a bundle of wonderful destinations. Add an online strategy to your marketing plan and take advantage of all it offers! This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.

Plan, plan, plan — understand web marketing essentials, explore how the web can support your business goals, and define your plan

Site of the action — create a website that's user-friendly, packed with effective content, and designed to convert visitors into buyers

Keep 'em coming back — with regular updates, reviews, testimonials, and webinars

Use analytics — to see what's working and what isn't

Google and more — optimize your site for Google, Yahoo!, Bing, and specialty search directories

Wave your banner — learn about online banner ads, pay per click, sponsorships, and daily deal sites

Get going — explore mobile marketing options such as SMS, mobile e-mail, and coupon distribution

Be socially successful — see how to use Facebook, Twitter, and LinkedIn

Open the book and find:

Tips on designing your business website

Steps for adding e-commerce to your site

Hints on getting found bysearch engines

How e-mail adds to your marketing plan

Why social media is a big deal in web marketing

When paid advertising is a good choice

How to analyze the results of your efforts

Learn to:

Use e-mail marketing, pay per click, and banner ads

Maximize social media to build brand loyalty

Select the best tools to market an e-commerce site

Stay ahead with mobile marketing
Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.





Monday, March 19, 2012

Sams Teach Yourself Google Analytics in 10 Minutes [Paperback] review


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Michael Miller has written more than 100 nonfiction books over the past two decades. His best-selling titles include Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Wikipedia in 10 Minutes, Windows 7 Your Way, Googlepedia: The Ultimate Google Resource, Using Google AdWords and AdSense, The Complete Idiot’s Guide to Search Engine Optimization, and The Ultimate Web Marketing Guide. He has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. For more information about Mr. Miller and his writing, visit his website at www.molehillgroup.com or email him at ga@molehillgroup.com.