The New Community Rules: Marketing on the Social Web [Paperback]

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In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start.
--Armando Roggio, Practical eCommerce

...a heck of a book.
--Chris Brogan, ChrisBrogan.com

I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has ’been there, done that’ can save a substantial amount of resources, money and shorten the time to get up to speed.
--Lee Odden, Online Marketing Blog

Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book.
--Steve Cunningham, Mashable.com
Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.