Your Blog, Your Business: A Retailer's Frugal Guide to Getting Customer Loyalty and Sales-Both In-Store and Online (Survive and Thrive Series) [Paperback] price

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Carolyn Howard-Johnson puts nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing into her Survive and Thrive series of books. She consults in the three Ps, publishing, promotion, and publicity, and is the author of the multi award-winning HowToDoItFrugally series of books for writers and several award-winning books of fiction and poetry. Howard-Johnson founded and operated stores ranging from home décor to gifts to antiques and other collectibles. She also owned and operated the souvenir shop at the world renowned Santa Anita Race Track. She served on the boards of directors of periodicals like Gift Beat, of the malls where her stores were located, and on the boards of cooperative catalogs her stores utilized. She also served on the California Gift Show board of directors. She has written for assorted industry periodicals including Home Décor Buyer and LA Mart. She puts this world of experience in retailing to work for you with this series of Survive and Thrive books and in private consultations. Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. American Business Women's Association Impact Council also named her Woman of the Year and Pasadena Weekly honored her for literary activism. Her Web site is HowToDoItFrugally.com. She blogs at www.frugalretailing.blogspot.com.