The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By) [Paperback]

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Hardcover

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"This is a benchmark book. Gillin brings his engaging and brilliant journalist style to a profound topic with flair and thoughtfulness. Read this book!" —Larry Weber, founder, The Weber Group and W2Group
"If you haven't immersed yourself in blogs or started one yourself, The New Influencers can tell you what is popular, what type of blogs work, and what king of impact they're having across the consumer and corporate worlds." —Dean Takahashi, San Jose Mercury News
"Gillin has managed to capture the essence of trend and what it means for marketers. Individuals, armed with technology, are seeking out others like themselves and sharing their opinions with the world. There's a new breed of influencers and they're talking about your brand." —Steve Rubel, MicroPersuasion
"This is essential reading for anyone who missed the blogging train when it left the station."  —Seth Godin, author, Small Is the New Big
"Gillin makes a persuasive case for companies' reaching out to bloggers—they are still seeking information, and many are embracing social media."  —The Wall Street Journal
"Offers practical advice for anyone to increase brand presence and capture new audiences in the online space . . . Gillin's in-depth analysis, research and insights remain strong and reliable."  —Fast Company

The New Influencers explores:

* Why social media are now so influential in consumer decisions
* How to interacting with those within the blogosphere
* How to take advantage of this new medium
* The need for complete transparency
* Strategies for both small and large businesses
* Whether your company or organization should start a blog --This text refers to the Hardcover edition.